10 Social Media Trends for 2012

By buzzmaster on January 5, 2012  | Edit

Happy New Year!! Okay, crystal ball in one hand, bottle of Whisky close by, I am ready for my 2012 annual prognostication. Some are ours from HPR Social Media, others dutifully borrowed (and credited) from brains I admire:

1: Marketing Integration: Way back in the day, long before the Internet, I wrote a series

Buzz Master, John Hope-Johnstone

of articles about how marketing needs to integrate its various disciplines to be effective. 2012 is the year marketing needs to integrate social media into the mainstream and not be off in a silo. Marketing loses most of its oomph when the message becomes bifurcated. (HPR Social Media)

2: Marketing Actions: Marketers will move from just gathering tons of analytics from their social media campaigns to asking “so what do we do with all this information?” Turning social media “likes” or “reach” metrics into profitable marketing actions will be a major trend in 2012. (HPR Social Media).

3: Concentrate on the Consumer NOT the Social Media Platform: Marketers will begin to relate their social media analytics to the consumers’ buying stages: 1: Brand awareness, 2: Information fulfillment 3: Conversion. Adjusting their social media strategy as they see the purchasing funnel going up or down. (HPR Social Media)

4: Distribution: Content creators will also become content distributors! Comedian Louis C.K. recently released a comedy special on the Web instrad of a major cable network. He cut out the TV Networks by selling his latest special directly on the Internet and then promoted it via the very cable networks he had shunned. It earned him a cool million in only a few days. (Star Phoenix)

5: Social Media Outsourcing: Creating increasing amounts of content will become a bigger and bigger drain on corporate resources. Marketers will need to find sustainable resources for creating great content including more outsourcing. As social media matures, efficiency will become an increasingly important factor. (Nichole Kelly, founder of FullFrontalROI.com. As reported by Social Media Examiner

6: Conversion: Permission based texting will become increasingly mainstream and in some instances will become be a true metric of actual conversion, especially when combined with QR codes, (or the next gen of QR codes), and location based marketing platforms. (HPR Social Media)

7: Political:  In 2012, the major political campaigns will be even more dependent on social networks, possibly to the extent that effective social campaigns will be more important than broad-stroke and increasingly expensive TV ads. Certainly, no candidate will be able to succeed without a strong following on each of the major social networks. Rafe Needleman CNET

8: Google+ Struggles:  Google+ has a lot of good features, but it needs much more than that to take on Facebook and Twitter. Even Google’s tacit promotion of Google+ on its other services and toolbars won’t be enough to make it part of the daily diet of social networks for the hundreds of millions of users that Facebook has in its thrall. (CNET)

9: Outsourcing through Crowdsourcing: Crowdsourcing has so much potential but also carries a stigma of unfair labor practices. Based on growth rates calculated by DailyCrowdsourcing.com, it looks like this has the potential to finally take off on an enterprise level if companies can be assured of politically-correct and fairly-paid sources of labor. Mark Schaefer

10: Social + TV convergence. There’s something major happening with apps, such as Get Glue. You can “check in” to a TV program and then have conversations with people around the world who are watching the same thing. It allows you to review the shows, talk about what’s happening, and listen to what others are saying. It works for movies and music, too. Plus, if the rumors are true and Steve Jobs’s last project was iTV, this will become huge next year. (Ragan’s PR Daily written by Gini Dietrich)




  1. Howdy! This blog post could not be written much better! Looking through this article reminds me of my previous roommate! He always kept talking about this. I most certainly will send this article to him. Pretty sure he’ll have a great read. Thanks for sharing!

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