Does Social Media Marketing Really Work?

John Hope-Johnstone

Does social media marketing really work? Fewer than 1 percent of Website visits come directly from a social media URL according to research just released by customer satisfaction analytics experts ForeSee Results.

That’s not terribly exciting news. However, 18% of people surveyed say that they are influenced to visit a brand’s Web site OR purchase that brand because of social media. So here is my answer to that very important question, “does social media really work?”

NO! Not by itself but as part of an integrated marketing program it becomes a major influencer and a can double or triple the results of a regular campaign. At HPR Internet and Social Media Marketing Seminars and Coaching we have proven time and again that as part of an integrated campaign social media is a powerful tool. Left by itself it is valuable for brand loyalty but is not a “force” marketing medium.

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