Podcast with Social Media Leader Troy Thompson

On April 14th we recorded a special Podcast with social media leader Troy Thompson. Troy and I discussed the relevancy of QR Codes (quick response codes) such at this one that leads to a sign up page on my Web site for a Strategic Plan example:

QR code that leads to sign up for White Paper

We also discussed the future of Location Based Marketing with platforms such as Gowalla, Four Square and Yelp. Then the concept of adding Permission based Marketing to your marketing mix. Each of these are relatively new marketing platforms although QR codes have been used in Japan since the mid 1990s.
The discussion with Troy was exciting and I think that all of you in marketing and social media marketing will get a good glimpse of the potential that these platforms hold for creating conversion. I hope you enjoy the conversation:
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