Monitoring Your Social Media

John Hope-Johnstone

Hello my friend, well here we are once again chatting about social media. I hope you had (or are having) a wonderful Holiday Season and that 2010 will be a great year for you!

Today I would like to talk with you about “monitoring” your social media efforts. A while back I wrote several well received posts about “measuring” your social media. Monitoring and measuring might seem to be the same but they are not. Monitoring reminds us, or warns us, about something that needs to be  corrected. Measuring allows us to estimate by comparison if we are getting ahead or not. So in this post we are going to chat about monitoring.

There are literally hundreds of social media monitoring programs out there. Basically they are task oriented search engines that present their information using different dashboards. Like so many monitoring devices, including our bathroom scales, it is not how perfectly the scale reports your weights’ gain or loss but the fact that you use the same scale to weigh yourself each time you step on it, so you know if you are going up or down.

The following list was compiled by one of my favorite sites with a few additional comments from moi. We have divided the monitoring platforms into:

1.Brand Monitoring
2.Macro Blog Monitoring
3.Micro Blog Monitoring
4.Buzz Monitoring
5.Message Board Monitoring
6.Multi-Media Search
7: Feed Aggregators

Brand Monitoring:

HowSociable? – A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics

Addict-o-matic – A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence

socialmention – A social media search engine offering searches across individual platforms ( blogs, microblogs) or all, together with a ’social rank’ score. Whether or not the score is transparent enough to be meaningful is open to debate.

Macro Blog Monitoring

TECHNORATI Search – Technorati’s new search interface. Use it to find top blogs based upon inbound links only.

TECHNORATI Advanced – Technorati’s advanced search page allows you to search for blogs (rather than posts) based on tags.

Google Blog Search – Google’s index of blog posts. The advanced search tab allows you to search based on additional criteria.

IceRocket – Blog search tool that also graph-ifies!

BlogPulse – Search for blog posts by keyword. Developed by Nielsen BuzzMetrics.

Micro Blog Monitoring: 

Digg – Social Bookmarking, mainly for news, images and videos

StumbleUpon – Social bookmarking – general cool stuff

Delicious – Social bookmarking

Twitter Search – Search keywords on Twitter which “self-refreshes”. See what’s happening — ‘right now’.

Twitter Advanced Search – I use this a great deal to finding tweets that are asking for help in social media and hence make new friends.

Twitstat – Twitter Tweitgeist – Tag cloud for last 500 Tweets

TweetScan – search for words on Twitter

Twit(url)y – see what people are talking about on Twitter

Hashtags – Realtime Tracking of Twitter Hashtags

TweetBeep – Track mentions of your brand on Twitter in real time.

Twitrratr – Rates mentions of your search term on Twitter as positive/neutral/negative

TweetMeme – View the most popular Twitter threads occurring now.

TwitScoop – Through an automated algorithm, twitscoop crawls hundreds of tweets every minute and extracts the words which are mentioned more often than usual and creates a tag cloud.

FriendorFollower – Find out who you are following but they are not following you, a useful growth monitor on Twitter.– Will rank your Twitter presence in a quadrant to show where you are. Fun but not serious.

Buzz Monitoring:

Google Trends – shows amount of searches and Google news stories

Trendpedia – Create charts showing the volume of discussion around multiple topics. Generates cool graphs.

BlogPulse Trends – Compare the mentions of specific keywords and phrases in blog posts (LEFT vs. RIGHT)

Omgili Charts – Omgili Buzz Graphs let you measure and compare the Buzz of any term. Mostly from review sites/forums.

eKstreme – blog data is obtained from Technorati and the social bookmarks come from

Message Board Monitoring:

BoardTracker – tracks words in forums

BoardReader – Search multiple message boards and forums.

Omgili – Omgili is a specialized search engine that focuses on “many to many” user generated content platforms, such as, forums, discussion groups, mailing lists, answer boards and others. Omgili finds consumer opinions, debates, discussions, personal experiences, answers and solutions.

Google Groups – Searches usenet groups.

Yahoo! Groups – Searches all Yahoo! Groups.

Trend Monitoring

Google Trends – Search trends and see search volume by country and region.

Wordtracker Keywords – Displays average daily search volume of a given keyword or phrase.

FACEBOOK LEXICON – Displays volume of wall postings for specific term(s). Similar to Google Trends. Not great with obscure terms.

Google Keyword Tool – Generate keyword ideas for related keywords and search volumes.

WebCEO – Keyword tracking, SEO tool and charting search phrase usage by month.

Multimedia Search

MetaCafe – High-traffic video search engine.

Google Advanced Video Search – Search for videos, what else?

Truveo – Aggregate video search engine. Search videos from YouTube, MySpace, and AOL.

Viral Video Chart – Displays top 20 most-viewed video (1, 7, 365 days). Includes view counts and charting.

Guardian’s Viral Video Chart – Weekly roundup of what’s excellent on the web

Feed Aggregator

Yahoo Pipes – Feed aggregator and manipulator. Set up pipes for news alerts and overviews.

Thank you for reading this post. There are many more monitoring platforms out there and if you have a favorite then please make a comment to this post and I would appreciate it very much. It is not the platform you use to monitor your social media work but how consistantly you track your progress and which tools you put together to read the results. Next week I will post on how to put some of these platforms together to get a good picture of your social media program. Thanks for reading!!



  1. […] An interesting post today. Here’s a quick excerpt: Today I would like to talk with you about “monitoring” your social media efforts. A while back I wrote several well received posts about “measuring” your social media. Monitoring and measuring might seem to be the same but they are not. … Read the rest of this great post Here […]

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